Medlab Middle East 2023

We opened the year with the Medlab Middle East –Dubai exhibition in February, where the Diatron team had an opportunity to meet with partners, mostly from the Middle East, Africa, Asia and Europe however there were some global accounts which allowed us to generate several new leads. Furthermore, this event is always a good time to discuss business plans with our partners and to learn how best Diatron can support their goals.

We presented our hematology business line at the booth with our new analyzer- the Aquarius 3 and the Aquarius 5 retic which is planned to be launched later this year. In addition to monitoring our competition, our participation to exhibitions such as this has two important goals:

• the initiation and follow-up of business negotiations with current and potential new partners. There were some potential new partners which we initially met at Medica last year which we were able to follow-up with.
• to impact on our branding activities by increasing the traffic of our online channels (website and social media)

We know that meeting face to face further strengthens our partnerships, so we took the opportunity to organize a partner appreciation event on our booth to celebrate and to thank them for their valuable and continuing contributions with some food and drink.

Thank you all for visiting our booth! It was a great pleasure to meet our partners and show them our hematology analyzers. Cannot wait to see you again!

The show must go on and our next destination is AACC in Anaheim, 23-27 July!