Medica experience 2022

Medica is one of the highlights of the year for our sales and marketing activities. For more than a decade in the middle of November, we have participated in this exhibition in Düsseldorf, Germany and it provides a great opportunity to meet with our partners. This year was the seventh time we had a joint booth with STATEC SE Germany and STRATEC Consumables Austria.

Diatron presented all of our business lines with the latest products from each portfolio. The new Aquarius family: Aquarius 3, Aquarius 5retic and Aquila from hematology, the P780 from clinical chemistry and the  KleeYa from Immunoassay were on display for the existing and potential partners to see. On the STRATEC side, the Consumables Group displays were exhibited on three podiums.

In addition to the products, the sales and marketing team represented the company and collected feedback from the visitors. It is always nice to meet with current and new potential partners and feel proud to see the result of the work of the whole company. The best part of the show is when end users come to the booth the tell us how reliable and how much they like using our analyzers.  

Participating to Medica is great for generating new leads and also strategically important as all of our competitors and major partners have booths at the show. Furthermore, it is a great opportunity to position the STRATEC and Diatron brands on the market. Finally, it has a big impact on and supports our online presence as we have the most traffic on our website and social media channels during the exhibition days.  

The shows must go on and our next destination is Medlab ME in Dubai, 6-9 February!!

Watch our Medica videos to know more about our products and team, and follow us on LinkedIn to keep up with our sales activities.