From July 23-27 we once again exhibited along with STRATEC at the AACC exhibition in Anaheim, USA.

However, this year things were a little different from past years as Natech, who recently joined the STRATEC group, were also present on the booth.

Our sales team was pleased to introduce the Diatron portfolio to new potential partners and welcome existing partners at our brand new booth. Our visitors were able to experience the Aquarius 5 analyzer from the hematology line, the KleeYa immunoassay analyzer and a display of our consumables.

We’ve shortly interviewed Leslie, the main organizer for AACC 2023 at the STRATEC Group, about the principle takeaway learnings from the exhibition:

How successful was the expo?

AACC was an absolute great success for the STRATEC Group.  The new booth concept represented perfectly the STRATEC Group with its broad portfolio, whilst every business line had their own equal space to which was conducive for important meetings throughout the entire show.
There were new partners from many countries all over the world. With the new warmer look and feel of our booth, which was built in the name of sustainability,  we were able to greet attendees with a cold glass of fruit-infused water and offer our gorgeous new water bottles with either STRATEC or Diatron branding plus some chocolates from our various operating countries.
Our well-prepared sales team was happy to sit down for a meeting with the visitors to continue to build the reputation of Diatron. To celebrate Natech, the newly joined company, there was a joint event at our booth.
We are committed/dedicated to strengthening our partnerships so meeting with so many of our partners always fills us with great gratitude.

Our next destination is Medica in Düsseldorf, 13-16 November! Put the date in your diaries and let’s meet there!